Search Engine Land Awards 2022 – Complete Nominations List

NP Digital leads the way in the 8th annual Search Engine Land Awards – the U.S. agency is a finalist in a whopping seven categories.

Rocket Agency (Australia), and Logical Position, (USA) are two other agencies that have been awarded finalist status three times.

Meanwhile, 10 agencies are 2022 Search Engine Land Awards finalists two times (AEK Media, Amsive Digital, DAC, GA Agency, Megantic, Milestone Marketing, SEMbyotic, Thrive Digital, VMLY&R, Wpromote).

Small Agency of the Year – SEO and PPC

The competition was fierce in most of our categories – but in these two, the winners were clear. So we couldn’t think of a reason to wait to announce them:

• The winner of the Small Agency of the Year – PPC is … Streamline Results.
• The winner of the Small Agency of the Year – SEO is … ANGA Bangkok Co., Ltd.

Both agencies deserve congratulations!

The 2022 Search Engine Land Awards winners will be announced on Monday, October 17.

Meet Search Engine Land 2022 award recipients at SMX Next

We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. 15). We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicole Farley.

If you haven’t yet, make sure to register for free for SMX Next.

Also, a huge thank you to our Sponsor Search Engine Land Awards Microsoft.

Here’s the complete list of finalists

Best Overall SEO Initiative – Small Business

• AEK Media Content Always Wins…Allegedly – 220% Traffic Growth for Criminal Law Firm in Sydney
• How Growing Skills built the first media platform targeting cannabis, CBD and alcohol, leading to over 475% ROI via SEO & Content Marketing
• How Logical Position Married Offsite and Onsite SEO To Increase NV Landscape’s Local Organic Traffic by 150% YOY
• Megantic Maximising the influx of Search post pandemic Goldelucks
• How Mickey Llew Menstrual Cups Australia was able to regain first place in a key generic phase of their industry. This was despite having a small budget.

Best Overall SEO Initiative – Enterprise

• Livestrong Amsive Digital Utilize Your Expertise To Bulk-Up Major Organic Gains
• First Citizens Bank is a Trusted Partners CB/I Digital Amazing Growth in Keyword Ranking, Local Search and Non-Brand traffic
• GA Agency Skyrocketing Search Engine Optimization: 12 Countries, Four Fashion Brands
• Graphite & BetterUp – Premium Content to Drive +2,000% YoY Growth
• NP Digital Leveraging SEO & content to help build a brand. How to increase organic search traffic by 561% at Lantern.

Best Commerce Search Marketing Initiative – SEO

• Click Intelligence & Anthem Branding – The Journey from Unranked to Page 1
• GA Agency Skyrocketing Search Engine Optimization: 12 Countries, Four Fashion Brands
• How Logical Position Palouse Ranches helped to increase new organic traffic by 211% using just 4 keywords
• Milestone Inc Helps Sun Outdoors Triple their Conversions and Online Revenue with a New State-of-the-Art Website that made a significant impact on their visibility on search – locally & organically for their locations
• VMLY&R: A Diverse Ecommerce Portfolio: Driving Visibility and Conversions

Best Local Search Marketing Initiative – SEO

• How 3Q/DEPT Source Capital Funding has seen a 330% increase in leads via organic search
• Comrade Digital Marketing Agency LASIK Goes Local – Growing Organic Traffic by 400+% to Elective Surgical Practice
• Lastmile Retail: T-Mobile x Lastmile: Transforming the Digital Local Customer Experience
• How Logical Position Married Offsite and Onsite SEO To Increase NV Landscape’s Local Organic Traffic by 150% YOY
• Milestone Inc SpeedPro Drives 93% More Local Listing Views, and 39% More Online Leads Revenue With State-of the-Art Local SEO Strategy

Best B2B Search Marketing Initiative – SEO

• How Advarra Three-party reviews for their software category have been ranked out of ten
• Finn Partners: Boosting organic traffic to a saturated car technology market
• How LOCALiQ Increased Organic Search Traffic by 289% in Just 8 Months with SEO
• NP Digital How to match WordPress intent.
• How Tacomi BMJ Careers – 1,930% ROI using SEO

Agency of the Year – SEO

• Dreamscape Marketing Enterprise Scale Enterprise Outcomes – Conversion of website and digital marketing with speed in order to meet enterprise needs, without sacrificing operations or supporting their rapid growth.
• Megantic: No Pain, All Gains with Supplement Mart’s Shopify Migration
• NP Digital Leveraging SEO & content to help build a brand. How to increase organic search traffic by 561% at Lantern.
• How Sherlock Communications Betfair Colombia achieved a 193% organic visitor increase in a competitive industry sector by using a Content First Strategy
• Wpromote: Flying high: How Wpromote can increase organic revenue by 550% for Travelpro

In-House Team of the Year – SEO

• How Razorfish Exceeded a client’s target, which was impossible for others
• How do you describe? T-Mobile SEO team recruited top talent in-house to drive innovation and business growth.
• UPMC: Our Friends can help you drive SEO growth

Best Overall PPC Initiative – Small Business

• How Brandastic Our client was named the #1 DTG Printer Brand in North America by 2021
• NP Digital To increase returns, enhance your SEM strategy. Mann Lake and NP Digital increase paid search revenue by 87% YoY
• Primal Malaysia Easy Consulting has delivered 323% ROI
• How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting
• Our Agency Vivid Candi Increased leads by 800%, Sold out a 6-Figure Housing Product in 3 Months

Best Overall PPC Initiative – Enterprise

• Healthy Paws & Amsive Digital Making it Rain Search Lift (or cats & dogs)
• Bayer Consumer Health Search Media drives 2-3x increase in-store ROAS for CPG/OTC brands
• How Rocket Noggin was able to deliver 331% of the leads it wanted via Google Ads
• How SEMbyotic TCS was transformed by increasing revenues 500% during the Pandemic
• VMLY&R: United Rentals: A Localization Strategy Increases Yearly Income by 71% to $8.6 Million

Best Commerce Search Marketing Initiative – PPC

• Beeby, Clark+Meyler: How The Parking spot paid search program drove 39% more reservations than pre-pandemic Q2 2019.
• Katté & Co and SPOKE – quadrupling non-brand revenue for a fast-growing British men’s clothing brand
• How Mad Fish Digital Leveraged Full-Funnel Strategy and Google’s AI to Deliver a 1,058% ROAS for Schoolhouse Electric
• How Thrive Digital The account was restructured to address the gap in seasonality. We prioritized product profitability based on regions, and automated feed-driven segmentation. As a result, we reached 342% ROAS, exceeding the client’s target of 278%
• Thrive DigitalSmith Optics’ 120% increase in revenue from Google channels by expanding their tactics and using best practices

Best Local Search Marketing Initiative – PPC

• Adwise & SPAR – 122% uplift in omnichannel ROAS with hyper local digital advertising strategy
• How DAC Aqua-tots helped drive a 300% rise in store visits
• DAC & StorageMart: Driving occupancy with paid media
• Ovative Group Local Campaigns Drove over 60% of Duluth Trading’s Store Visit Growth YoY
• How Stella Rising SEM helped Big Y Pivot To Online Grocery Despite Consumer Behavior Changes

Best B2B Search Marketing Initiative – PPC

• A mindshift mid-funnel How ConnectWise works NP Digital Paid search has a 100% increase in ROAS
• How SEMbyotic TCS was transformed by increasing revenues 500% during the Pandemic
• How Statwax Scaled a B2B SaaS Unicorn’s Search Ad Spend 20X While Improving Profitability & Customer Growth
• Media Image & LSEG – Doing More with Less at a Global Scale
• How Workshop Digital Generated 2,400% ROAS for Super Radiator Coils’ with a custom PPC-CRM Feedback Loop

Best Integration of Search into Omnichannel Marketing

• AEK Media Tasman Eco – How an Omnichannel Approach facilitated a 130% Month-on–Month Sales Growth in Their First Online Year | Tasman Eco
• Automation & crypto, a perfect match. How? NP Digital FTX achieved omnichannel success. 
• Rakuten Advertising x Vans Omnichannel Bidding
• Rocket & Rezdy | Scaling Software Sales Globally with Digital
• UPMC: Our Health and Wellness Brand will be used to deliver timely content during the COVID-19 Pandemic

Agency of the Year – PPC

• How Adviso SAIL via Search saw a 50% rise in revenue
• Horizon Media Localized Profitability: Beat the Headwinds
• NP Digital Paid search integration with dynamic conversion value. Optimizing for global profitability across Tektronix’s complex sales journey.
• Rocket & Rezdy | Scaling Software Sales Globally with Digital
• Wpromote & Intuit QuickBooks: Harnessing First-Party Data to Drive Paid Search Success

In-House Team of the Year – PPC

• BH Breaks the industry mold with an in-house solution, saving $500k in management fees
• HSBC UK How an Newly In-Housed Team Delivered Record-Breaking Growth Within a Year’
• Wiley University Services In-House Media Team Beats Industry Trends, Increasing Enrollment and Leads for University Partners

Search Marketer Award of the Year

• David GrowGoodway Group
• Heath HamiltonMegantic
• Melissa LiuRPA
• Nicolas Villeneuve, Adviso
• Vandana KumarMegantic

Our judges deserve a huge thank-you

Our amazing judges for the 2022 Search Engine Land Awards deserve a heartfelt thank you. The difficult task of choosing the best among a lot of submissions was the responsibility of our panel of judges. We appreciate your support:

• Amanda Jordan
• Brad Geddes
• Brett Bodofsky
• Mordy Oberstein
• Tess Voecks
• Thom Craver
• Barry Schwartz
• Nicole Farley
• Anu Adegbola
• Benu Aggarwal
• Crystal Carter
• Greg Finn
• John Lee
• Vani Chopra

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About the Author

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo.

Goodwin, prior to joining Search Engine Land was an Executive Editor at Search Engine Journal where he managed editorial initiatives for the brand. He was also an editor for Search Engine Watch. He has spoken at major search conferences, virtual events, as well as been sourced by a variety of publications and podcasts for the expertise he has.